Your probably here on this blog
Because lately, you’ve been hearing from friends, families, or agencies “why you should use digital marketing” for your business.
But you obviously know a little and you here on this blog to do a bit of detective work and dig a little deeper to find out about digital marketing for your business.
if this is you ☝️ or if you’re a passionate business owner in Ethiopia, who’s interested in learning and getting started with digital marketing for your business. You’re at the right spot.
But before throwing you into the details, I want to start with the basics and share a little story about how digital marketing started and grow to exceed tv as a primary marketing channel.
What is Digital Marketing?
Digital Marketing in its simple terms is marketing your business product or service via the internet. It’s a form of advertising delivered through digital marketing channels.
These digital marketing channels include social media, website, search engine, email, mobile application, and more.
The term “digital marketing in Ethiopia” is quite new to many of us, but it’s been around for over 100 years in the world right now.
I won’t go a hundred years back to share the story and bore you of course ☺️.
The term officially was first coined in the 1990s where personal computers and other marketing technologies such as Customer Relation Management(CRM) lead the wave to marketers to choose and manage huge online customers.
Just 4 years later in 1994. This first-ever clickable banner ad goes live which was the “You Will” campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad.
Ever since then the dramatic increase in the numbers of Internet users, the birth of the iPhone, the development of marketing channels, the launch of multi marketing campaigns led digital marketing to be a first-choice of advertising to marketers and businesses.
Two decades later…..
In 2019, The global digital marketing spend by businesses was valued at $290–310 billion and according to emarketers report, this spending is expected to grow 2.4% worldwide this year. The $332.84 billion total for 2020 represents $36.11 billion less spending than our pre-pandemic forecast anticipated.
At this point, you might be wondering why is there to many fusses in the world about digital marketing and why does it matter so much to be valued this amount of money.
The biggest reason is …..
Because it’s wayyy effective than traditional marketing. Traditional marketing is one of the oldest forms of marketing that uses print, billboard radio, and more to market a business.
Everyone one of us encounters some sort of traditional marketing in our everyday lives, whether it’s getting the mail or your daily newspaper.
How about these?
Don’t you remember አለብቾ ሾ? I’m sure you do. You would see ads of company’s who sponsored that show or if you’re a recent graduate you may have read ሪፓርተር looking for a job. I’m sure you have seen ads thrown in the middle of the articles you read.
Those are examples of traditional marketing. A form of marketing that eventually is dying because of the rise in popularity of digital marketing.
But why? Does this mean traditional marketing isn’t effective anymore? Which One Should you Use and How?
Here’s the difference between two
Traditional Vs Digital Marketing
Traditional marketing is a bit expensive than digital. For example, it costs about 15,000.00 – 20,000.00 birrs to run a billboard ad around bole. Further, you never know who you’ll reach with this investment because results are difficult to measure on traditional marketing.
But digital marketing offers a way to track how many people you reached with your ad with half fewer costs than traditional marketing. It offers your businesses full control of choosing the audience your reach and see real-time results of each of your campaign.
It’s a true disadvantage of digital marketing also exists. Since Digital Marketing is based on technology, sometimes these technologies might break and lead to an unwanted result or no results at all.
Now you know what is the difference between digital and traditional marketing. Let’s move on to what wonder can digital marketing do for your business and why should you care?
I will mention 5 main benefits of digital marketing for Ethiopian businesses
Why should businesses in Ethiopia use digital marketing?
I believe especially to small business owners in Ethiopia digital marketing is not optional but mandatory.
But this isn’t only true for small business because digital marketing is for all kinds of business that are interested in:-
- Businesses who want to build their business brand awareness and reach a new audience
- Businesses in Ethiopia who’s struggling to target their ideal customer can use Digital Marketing to run a Targetted ad campaign.
- Business Owners who launched a new product can use Digital Marketing to create a buzz about their new product or service.
- if you own a retail business in Ethiopia you can use digital marketing to explode sale by placing your product in front of people who’s only interested in what you’re selling.
- You can use digital marketing mediums to engage with your customers in real-time.
There’s a hundred reason why business in Ethiopia should start to use digital marketing as one of their marketing strategies.
If your half-convinced digital marketing is the right choice for your business, its time to introduce yourself to these digital marketing channels that will help you attain all the benefits we discussed above.
The 4 Marketing Channels You Should Prioritize
Although their hundreds of digital marketing channels to utilize for your business. We are only going to focus on these 4 channels that will help you get results for our business clients in Ethiopia.
Like or not social media are not for socializing only, social media is way more than that at least to those tech-savvy business owners in Ethiopia. If you’re not one of them you must immediately drop everything and create a social media page for your business.
Social media is one of the most effective marketing channels to engage and build a relationship with your target audience. Social media platforms offer offers valuable community-building opportunities that you really won’t find anywhere else.
Your website is another marketing channel you can use to grow your business. It’s one of the most important marketing channels in this list because your site is that salesperson who never gets tired of selling your business 24 hours a day for the whole year without a fail.
It’s crucial that your website is tailored for your target audience and represent your business, brand, products, and services. if you have a website one way to make sure your website delivers all that is to do a website audit( a health check).
Search Engine Optimization
Another marketing channel in your arsenal to market your business in Ethiopia is Search Engine. SEO is a strategy used by SEO experts to rank a website on Google’s first-page search result.
Let’s assume you own a furniture store business in Ethiopia and someone heads over to google and type ” furniture store in Etiopia” if your website is SEO optimized your website will show up in first-page results.
SEO can help your business get more visibility and more eyeballs on services or products that your business offers to customers. By not being visible to these searches your business can lose out an opportunity for sale and lose a market share.
Pay Per Click
Pay per click is a marketing channel where you only get to pay when someone clicks your ad link. You will only spend your marketing budget for those whose only interested in your business.
There are two dominating forces in the PPC world these days: Google Ads and Facebook/Instagram Ads. Google search ads will help you connect with users who are searching for products or services like yours.
It’s important to note that there’s is some learning curve to using these platforms to set up and run a PPC campaign for your business. if you simply don’t have time to learn and go over our PPC service page to learn how we can help you set up and run a PPC campaign.
From our list of marketing channels above, you can select one or mix a couple and promote your business online. But like I said these are not the only options you have there are plenty of marketing channels to help you market and grow your business.
To get the most out of these marketing channels you must hire a result-oriented digital marketing agency or recruit in house teams to help you manage all these channels and set your business up for success.
if you made it all the way here know that! you’ve just armed yourself all the important knowledge to get started with digital marketing for your business.
I hoped this blog help you get insight on digital marketing and inspired you to grow your business via digital marketing strategies.
Now you know all the fundamentals get moving and get into action.
if you want more advanced digital marketing strategies book a free 30-minute strategy session to discuss how we can help your business grow with a tailored strategy for your business