You’ve invested 10,000 – 30,000 ETB on your business website.
Another week or months have passed, and you hardly see no difference in your business.
The report from your sales team is all the same. You expected much more than this a new phone calls and new customers.
At least that’s what your website design agency has promised.
You’re asking yourself “why the F**k is this damn website not helping my business?”
You’re probably wondering if you’ve made the wrong decision in investing on a business website.
Let me tell you somme you’ve not made the wrong decision my friends. You just forgot to set aside money for seo services. That’s all!
You’ve made a smart decision for your business. But investing in a brand new website is only the first step in marketing your business online.
The reason WHY your business is not getting a result from your website boils down to traffic.
Think of it this way, it matters so little that you’ve spent millions on interior designing your restaurant if no one’s about it. Right?
You’ve to tell people about it through advertisement to drive foot traffic to your restaurant. The same rule applies to online marketing.
Once you’ve invested in setting a business website, you must have a strategy to promote it effectively to the right people. There are hundreds of ways you can do that, but in today’s blog were only going to focus on one – SEO.
Before I jump on why businesses website in Ethiopia must consider investing in SEO services, I would like to share some simple words about what the heck is SEO.
What is SEO?
SEO stands for search engine optimization, it’s the process of optimizing a website to rank on search engine results for a relevant keyword.
Search Engine such as Google and Bing uses a highly sophisticated algorithm to provide users on their platform with the best possible result.
SEO is a way of optimizing a website to be more friendly to these search engines which leads to a better ranking. Once you lunch a website investing in SEO helps your site to be more visible and get constant organic traffic.
This organic traffic ( your website visitors ) with an SEO strategy you can convert them into buying customers. But it all begins with generating traffic to your website.
Generating traffic to your website is all good but what are some of the most specific reasons your business in Ethiopia must invest in SEO services.
These 7 reasons should offer some clarity, regardless of the industry or business size, as to why businesses in Ethiopia need SEO services to drive growth for their business.
Build and Improve your brand awareness
SEO is your friend in more ways than one. SEO is that brand manager that will help you increase your brand awareness.
SEO not only can it be used to promote your business in Ethiopia on a search engine but it can also be used to build your company brand awareness. Here’s how
SEO services help boost your organic reach on search engines. And Organic search is a huge part of your business’s website performance as it plays a critical role in driving traffic to your site.
Your business can be found for industry-related keyword searches and improve your business visibility. The higher the visibility the more eyeball meaning an increase in your business product/service awareness.
If you have set up a business website, and you not investing in SEO. You leaving the door open for your competitor to snap customers searching for products in your space.
Attract high-quality new customers
SEO can help you attract attention and businesses with the most attention on search engine attracts a lot of customers. In marketing your business the first step is always being able to grab your customer’s attention.
And more attention translates into more new customers for your business.
SEO services not only can help your business attract attention but can also be used to sway website visitors into buying your product or service.
One way you can achieve that is by sharing informative and engaging. Educational content relating to your product or service allows your potential customers to research and contact you when they’re ready to purchase.
Let’s say you have an interior design business in Ethiopia, here are few examples of contents you can share
- Wallpapering Tips for the Adventurous Homeowner
- How to Make a Man Cave That Makes You Feel at Home
- 5 Interior Design Mistakes to Learn From
Once you share this informational contents you can throw in an ad in the middle or at the end of your content suggesting visitors to contacting your business for more.
Local SEO can help you drive more traffic to your local store/office
Local SEO is an SEO strategy that optimizes your business website to be visible to local search queries. Local search queries include terms like ” in Ethiopia”, “in Addis Ababa”, or ” near me”.
SEO masters optimize your website to focus on specific towns, cities, regions to getting you closer to local searchers.
Here are some ways SEO masters optimize your website for local searches
- Building local listings relevant to the location and business sector a brand belongs to.
- Google My Business optimization can lead to enhanced Google Maps visibility
- Reputation management builds trust in your business (prominence) which can drive increased traffic and generate more sales
- Emphasizing on collecting user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie’s List (among others), depending on the industry.
SEO services builds your business reputation
SEO services are the oil that fuels your business in Ethiopia reputation management online. Reputation management is all about creating a positive image for your business.
A positive reputation for a business is everything. Reputation management online allows you to influence the right people and create a positive perception of your business.
SEO services in reputation management can help you showcase your business strength whenever someone searches for your business. SEO can help your business build a good reputation by highlighting mention of your business by other sources, building your business as an industry expert, and build credibility.
Build a better user experience for visitors
Google always making updates to their algorithm to provide a user with the best possible results. A website with the right answer and user experience is now more favored by Google.
User experience in SEO considers how fast is your website to load content, how easy is to navigate around your website, and how engaging is your website to the visitor.
User experience intention is offering users the information they are looking for in fewer clicks, quickly and easily.
All these elements are considered by Google and other search engines when determining how to rank your website. Quality SEO incorporates a positive user experience, leveraging it to work in a business favor.
The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.
Stand out and surge ahead of the Competition
SEO can help your business stand out in a very competitive industry. A powerful SEO strategy can help build your business to be the go-to information source to industry-related questions.
Small businesses in Ethiopia can use SEO services to stay on top of their competitors online to attract more visibility than their top competitions.
Whether your small or big business can also use SEO to show what their service/product can do better than the rest of your competitors.
SEO services also saves you a ton of money
Sure, it costs money. All the best things in life do, right? But it’s relatively cheap.
In search engine marketing, you’ve two options of ranking your website on top of google search results. Besides SEO you can also invest in PPC ( pay-per-click) a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Investing in pay per click service, you can place a bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
Let’s say for example, if we bid on the keyword “house for sale in Addis Ababa,” our ad might show up in the very top spot on the Google results page.
Although PPC ads appear above organic rankings, 71.33% of searches result in a click on an organic result on the first page. PPC involves a cost every time a user clicks and visits a page.
But in SEO once you made an initial investment there’s no ongoing cost to keep attracting traffic to your website.
Website visitors buying journey begins by typing keyword related to your business. SEO services for your business website in Ethiopia can help you be visible to these searches and close more sales.