Social media marketing is a digital marketing tactic where you market your business on social media platforms, like Facebook, LinkedIn, Twitter or Instagram.

First things first, there’s no doubt that your business should be on social media, regardless of the industry. Depending on the type of business and the industry your in you need to know where your audience is and start from there.

The bare minimum includes an account on Facebook. And by carefully analyzing where your target audience will hang out on social media. You’ll add a list of account on your social media marketing strategy.

Some brands have this common misconception that social media is a place full of negativity. Even if it were so, it’s better to know that there is a place where customers express all sorts of opinions, rather than being oblivious. When it comes to handling this type of comments, you only have two options.

First of all, you can choose to address your customers’ concerns in an attempt to regain their trust. Bear in mind that in some cases there can be no retention if you’re not doing so. Even satisfied customers will start questioning your customer service standards if they notice such approaches.

Paid social advertising is exactly as you could’ve guessed – social media advertising that is paid for or sponsored. It has a different reach to organic (or unpaid) social media advertising as it targets the customers you want to reach and is highly visible.

We have three main metrics for our paid social: cost per action, landing pages and ROAS (return on ad spend). For OMG, there is more focus on conversions, as we know how to get your target customers over the mark and get you the ROI and attention your brand is deserves.  There are over 3 BILLION active social media users, which means paid advertising on social has massive reach to up your clicks, revenue and grow your business!