Oroscopo Pizzeria is one of the oldest restaurants in Addis Abeba and the first place to serve Pizza in Ethiopia. The restaurant manager Samuel wanted to tap into a new target demographic, young habesha between their 20-30 so they can enjoy their Oroscopo’s finest pizza. And since the coronavirus pandemic has hit their family-owned business he wanted a website that will allow them offer a deliver service to their customers dining at home.
We first learned all the things we can about the family-owned restaurant that operated since 1960’s. Learned and wrote down all the history and message they wanted to communicate.
In the intro section, we used a bold headline “we serve a divine test” to build a great impression. We all love to have a bite of something delicious and we made sure to effectively communicate what the target audience’s deepest desire. In a way that it captures their attention.
In the following section, we shared the owner’s story, who is adored by his employees and send a message to new potential customers that they will be treated as a family too.
One of the coolest part of the website is the rotating dishes as people scroll down to the menu section. Once people reach the menu section viewport they won’t be interrupted by this experience.
We added this user experience to help improve site visitor experience which leads to more stay duration on the website which equals higher ranking.
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