Shipping Made Simple: How We Helped GPS Express Build a High-Converting Website for the Ethiopian Diaspora

See how a clean, conversion-driven design helped a US-based shipping company turn website visits into repeat business from Ethiopians abroad.

Connecting the Diaspora with Family, Fast

Overview

GPS Express is a USA-based logistics company that provides affordable shipping services to Ethiopia. Their core audience includes members of the Ethiopian diaspora who need a trustworthy and fast way to send packages, electronics, or cargo back home. The company had already built strong word-of-mouth, but they lacked a website that matched their level of service or made it easy for new customers to engage. Customers needed to understand pricing, schedule pickups, and get answers to common questions — all in one place. Our goal was to craft a user-friendly, mobile-optimized website that reflected their professionalism and made taking action effortless.

Clarity, Speed & Trust for a Seamless User Experience

Our Goal

Our goal was to simplify every user touchpoint. From homepage to pickup request form, every page needed to clearly communicate how GPS Express works, who it’s for, and how to get started. This meant streamlining content, improving page flow, and creating a design system that felt both professional and warm — especially for the Ethiopian diaspora audience. We also worked on improving mobile responsiveness, given that many of their users access the site from their phones while managing shipping errands on the go. The result? A clean experience that leads to action.

A Fast-Moving Site for a Fast-Moving Business

Our Approach

Clear Service Breakdown

We structured the homepage and inner pages around the three most important service areas: cargo shipping, electronics delivery, and pickup scheduling — using icons and visuals to simplify choices.

Designed for Trust and Action

We integrated real-time CTAs feature like “Track Shipping” buttons above the fold, and reinforced them throughout the pages to drive action.

3. Easy Access to Frequently Asked Questions

We implemented an easy on click hide, and show faq sections — while still maintaining a clean, U.S.-standard look.

From Click to Delivery: A Website that Works Like Their Logistics

Visual Story

We designed a visual journey that mirrors the simplicity and reliability of their service.

Frictionless form design encourages more inquiries

Customers get to understand how things works - no scrolling confusion

Stat-sections that builds trust

More Requests, Happier Customers, and a Brand That Stands Out in the Diaspora Market

The Outcome

Since launch, GPS Express has seen a measurable increase in qualified website traffic and pickup requests, especially from mobile users. Their new site reflects the clarity and professionalism they bring to every shipment, helping them stand out among competitors. It’s not just about looking better — it’s about making it easier for customers to say “yes” to shipping with confidence.