How we helped Kassina Sweets generate 353 high quality leads and a 65% drop in cost per lead all in 20 days.
Turning Passion into Business
Overview
Kassina Sweets started in Yordanos's home kitchen, turning childhood passion into custom cake artistry. But despite her talent, her business remained local – until she tapped into the power of Facebook Ads. With visually stunning creations and a tight budget, she needed a way to be seen and loved by a wider audience. Enter Aligoo: we stepped in, recipe in hand, ready to bake up brand awareness, streamline conversions, and help Kassina Sweets graduate into a full-scale bakery that feels like a fairytale.
Crafting a Sweet Growth Story with Scalable Campaigns
Our Goal
Our primary objective was to help Kassina Sweets graduate from local favorites to household name. To do this, we needed campaigns that drove engagement from parents, couples, and event planners who could use her custom cakes. We focused on building stunning ad creatives, precise targeting, and funnel funnels optimized for conversions. Our mission: amplify her sweet visuals, reduce lead costs, and convert interest into cake orders — all within a smart budget.
The Facebook Ads Recipe
Our Approach
Targeting the Sweet Tooth
We researched and mapped out the ideal audience—parents planning parties, soon-to-be-weds, and dessert lovers. Using layered targeting and exclusions, we made budget stretch further and cut wasted impressions.
Visual Delights that Drive Desire
Carousel ads showcased Kassina’s most stunning cakes in bite-sized swipes — turning scrollers into cake-appreciators. We used full-image formats to create visual hunger.
A/B Testing: The Secret Ingredient
Multiple ad versions were tested, and the winner—full-visual creatives—boosted click-through by 65%. We doubled down, used those winners widely, and kept budgets lean and smarter.
Stop, Scroll & Drool
Visual Story
Feast your eyes on the campaign visuals that made strangers crave Kassina Sweets — because beautiful ads aren’t just seen. They’re felt.
Carousel snapshot featuring top cake design
Messenger chat integration making it easy to order
Persuading Ad Copy
Cakes Sold. Leads Streamed. Cost Slashed.
The Outcome
In under three weeks, Kassina Sweets went from local breadwinner to a bakery brand with reach and engagement. Our data-driven, creative-first strategy led to a powerful mix of growth and efficiency — putting her custom creations in front of the right people, at the right time, every time.
353x
Quality Leads Generated
real interest in real cake orders
65%
Decrease in Cost-per-Lead
smarter spend for better results
20%
Lift in New Orders
more cakes sold, more celebrations served
“Aligo Marketing solution was the perfect partner for to help me grow my online business and I was very impressed with their service. They created a custom ads plan that suited my budget and goals, and helped me reach more customers across different platforms. They also provided me with detailed reports and insights on how to optimize my campaigns and increase my ROI. Aligo Marketing solution is a professional and reliable advertising company that I would highly recommend to anyone looking for online advertising solutions.”
Yordanos G/silassie
Founder of Kassina Sweets