Discover how we helped an Ethiopian export company build trust and win global business with a polished, lead-focused website.
Taking Ethiopian Goods Global with a Digital-First Brand
Overview
Hirut Export is an Addis-based export and import company specializing in high-quality Ethiopian goods like coffee, sesame, pulses, and oilseeds. They’ve built a strong offline network, but their online presence didn’t reflect their professional capability or help them win international trust. They needed a digital presence that clearly showcased their product offerings, established global credibility, and made it easier for international buyers to connect with confidence. That’s where we came in. Our mission was to design a sleek, trustworthy, and results-driven website that could support their expansion into global markets — and it delivered.
Designing for International Trust and Clarity
Our Goal
For buyers across Europe, Asia, and the Middle East, first impressions matter. Our goal was to build a professional website that would immediately communicate legitimacy, transparency, and capability. We needed to structure the content around their key products, optimize for international SEO, and simplify the lead inquiry process. Every section — from the About page to the product categories — needed to guide prospects closer to taking action. By combining conversion-centered design with credibility-building visuals, we helped Hirut Export position itself as a serious player on the global stage
Building a Platform That Builds Trust
Our Approach
Structured Their Product Offering
We organized their diverse product lines into clean, easy-to-navigate categories. This helped visitors quickly understand what they offer — and how to do business with them.
Designed for Professionalism
We went with a sharp, minimal design that matched international standards and included trust-building content like certifications, key partners, and company values.
Made It Easy to Reach Out
We placed multiple inquiry points across the site and created a high-converting contact form that guided buyers through next steps.
From Grain to Global: Visualizing a Digital Trade Hub
Visual Story
Each design decision was made to build confidence and drive connections with global buyers.
Passed the LCP Grade with Fly
New Users On Daily Basis
Live Search Functionalities
7 New Global Clients — and a Digital Presence Built for Long-Term Growth
The Outcome
Since launching their new website, Hirut Export has become more discoverable and trustworthy to buyers abroad. The site is now their top-performing sales tool, giving overseas clients everything they need to move forward confidently. The combination of sleek design, strategic structure, and fast performance has translated into results — not just leads, but partnerships.
7
International Clients Landed
Including buyers from Europe, the Middle East, and South Asia.
3x
More Inquiries via Website
Compared to their old site — thanks to improved structure and CTAs.
<1.3s
Global Load Speed
Seamless user experience across continents.
“Well experienced web designer ”
Ephrem
CEO, Hirut Export