Daniel Aregawi
Founder & Lead Strategist
🚀 Big-picture thinker, small-detail fixer. Built Aligoo to help bold brands grow louder, faster, and smarter.
We Build Brands that actually
moves people.
moves people.
We’re not just another agency. We’re your unfair advantage. Rooted in Addis Ababa, built for bold moves — we combine data, design, and digital firepower to grow brands that stand out and scale fast.
Empowering Brands with Design, Data & a Dash of Rebellion
At Aligoo, we don’t just build websites or run ads - we build momentum We fuse thoughtful strategy with scroll-stopping design to craft digital experiences that move people — and move the needle. From startups to industry leaders, brands trust us to turn ambitious ideas into measurable outcomes.
📍 Founded
Since 2020, born and built in Addis Ababa.
🧭 Focus
Digital Growth for service businesses & challenger brands.
🚀 Campaigns Launched
150+ ads, funnels, and websites that actually convert.
💡 Moments We're Proud Of
Featured by local startups, celebrated by happy clients, and known for turning chaos into clarity.
Aligoo /ˈæ.lɪ.guː/ (verb): To Create With Soul.
[ah-lee-goo]
Aligoo is a word we made up.
It means to put a soul in your craft, and to deliver beyond expectation.
It’s how we design, write, plan, launch, and show up for our clients.
With intention. With pride. And always with a little extra.
You don’t just get a service.
You get the Aligoo touch.
A word born in Addis. A mindset made for the world.
"The consumer isn’t a moron, she is your wife.”
David Ogilvy
Founder, Oglivy | Our Inspiration
The Real Talk: What’s Broken
Most businesses don’t need another strategy doc. Or a pretty logo. They need results — and people who actually care.
📉 Big promises, small follow-through
🥱 Copy-paste strategies
💸 Agencies more obsessed with awards than impact
⛔️ 0% B.S.
💡 Clarity Over Clutter
We say what we mean — no fluff, no jargon. Our communication stays simple, honest, and clear at every step.
🎯 Strategy First, Always
Before we design, we dig deep. Smart strategy leads the way so your brand gets real, lasting results.
🤝 People Before Pixels
We’re not just in the business of marketing — we’re in the business of people. Empathy drives our process, and your goals guide our decisions.
✨ Details Make the Magic
We obsess over the small things that others overlook. From pixels to punctuation, excellence lives in the details.
🚀 Progress, Not Perfection
We move fast, learn faster, and optimize everything. Growth is our compass — and momentum is the mission.
Meet the Team
The Brains, The Heart, and The Hustle Behind Aligoo
Hannibal Tiruneh
Content Strategist
✍️ Writes & design like a human, thinks like an algorithm. Always chasing the next “aha!” content-ideas.
Rediet Fikru
Operations Assistant
📅 Keeps the chaos in check and the deadlines sacred. Lives in Notion, dreams in checklists.
Robel Tesfaye
Web Developer
💻 Codes with purpose, not just pixels. Breaks bugs, not hearts.