See how a sleek, luxury-focused website helped this Sweden-based beauty brand attract customers and boost confidence at checkout.
Where Beauty Meets Confidence
Overview
KT Hair Extension is a premium beauty brand based in Sweden, founded by Ruth KT. The brand offers high-quality hair extensions for women seeking elegance, volume, and confidence — especially women of African descent living in Europe. Before working with us, the brand relied on Instagram for most sales and engagement. While the products had built a loyal following, the brand lacked a full-fledged online storefront that reflected the premium quality and made it easy for international customers to shop confidently. We partnered with Ruth to build a website that’s equal parts beautiful and functional — showcasing the products while making every customer feel seen, understood, and empowered to click “Buy Now.”
Blending Beauty & Tech for a Seamless Shopping Experience
Our Goal
Our mission was to design a Shopify-powered website that delivers a smooth, luxurious shopping experience. That meant high-quality visuals, simple navigation, and smart product presentation. We focused on creating an easy customer journey: from landing to browsing, to adding to cart — especially for mobile-first users. Product pages were built to highlight key selling points, answer questions, and guide customers toward confident purchases. We also infused the brand’s personality through bold typography, empowering language, and rich imagery that speaks directly to KT Hair’s ideal customer.
Designed to Convert, Styled to Impress
Our Approach
Built for Flexibility & Scale
We chose Shopify to give KT Hair a robust e-commerce foundation with room to grow. The design was tailored to make updates and product uploads effortless.
Premium Visuals for Premium Products
We guided Ruth on photo selection and layout design that emphasized texture, volume, and product quality. Each image tells a story of beauty and empowerment.
Mobile-First Checkout That Converts
With over 80% of traffic from mobile, we optimized the user flow for small screens. Add-to-cart and checkout buttons were made prominent, clean, and fast-loading.
Hair Goals in Every Pixel
Visual Story
KT Hair’s website captures the elegance and energy of the brand, from hero to checkout.
Section To Build Trust
Live Search with Pagination
Smooth Animation To Boost User Experience
Confidence Boosted. Sales Up. A Brand That Shines Online.
The Outcome
Since launch, KT Hair Extension has experienced smoother customer journeys and higher conversion rates, especially among first-time visitors. The brand now has a powerful online presence that reflects its values and product quality — helping Ruth turn casual browsers into returning customers.
+63%
Increase in Add-to-Cart Rate
Visual-first product pages made shopping easier.
2.1x
Faster Mobile Checkout Completion
A cleaner flow kept customers from dropping off at payment.
+40%
Return Visitor Rate Growth
Trust and experience led to higher repeat interest.
“ Betam new mamesegnew, tiru page nachu yeserachulgn amesegnalew. ”
ruta kesete
Founder, RuthKT Hair Extensions