A premium interior design studio turned Facebook Ads into a lead machine — booking 5+ design consultations a day with a campaign built to convert.
Where Style Meets Strategy
Overview
Aberhot Interior Design is a boutique studio offering high-end interior design services across Addis Ababa. Known for their elegant, minimalist aesthetic and personalized touch, they were already turning heads offline — but their online lead generation wasn’t keeping up. The team needed a predictable way to book more consultations without relying solely on word of mouth. With a premium service and a premium audience, we had to craft a campaign that didn’t just attract clicks — it had to attract serious prospects ready to transform their homes.
Crafting a Pipeline Built for Premium Buyers
Our Goal
With a reputation for high-touch interior work, Aberhot couldn’t waste time chasing unqualified leads. We needed to build a lean, targeted funnel that filtered for high intent from the first click. That meant highlighting transformation stories, showcasing sleek design work, and making it effortless for someone to raise their hand and say, “Let’s talk.” The strategy had to build trust quickly, convey quality visually, and lead prospects straight to a consult — without friction.
From Scroll to Studio Tour in 3 Simple Steps
Our Approach
We Dialed In the Dream Audience
Our targeting focused on homeowners and renters in upper-income areas of Addis who showed interest in home décor, design shows, and remodeling. We excluded budget hunters and focused on those with a taste for modern living.helll
We Showcased Design That Speaks for Itself
Beautiful visuals — sleek, high-contrast before-and-after carousels, video walk-throughs, and bold client reviews — made the value unmistakable. Every ad said “you deserve this.”
We Captured Leads the Smart Way
Instead of sending people to a busy website, we used an in-platform lead form with three key questions to filter the curious from the committed. This gave Aberhot’s sales team exactly what they needed to close with confidence.
When Clean Design Meets Clear Messaging
Visual Story
A look at the visuals that turned scroll-stoppers into booked consultations.
Showcased Our Clients Notable Work for The Ethiopian Defense Minster
A/B tested from this to ->
this design here
High-End Leads, Daily Bookings, and a Whole New Growth Engine
The Outcome
The results spoke louder than any aesthetic: 120 leads in just 15 days — that’s about 5 per hour during ad hours — with an average of 5 design consults booked per day. Aberhot hit 3x ROAS, significantly grew its client base, and has since added digital funnels as a core part of its growth model. The campaign didn’t just work — it rewired their marketing playbook.
3x
Return on Ad Spend (ROAS)
Tripled their investment, in just 2 weeks
120 Leads
Qualified Prospects Collected
5 every hour, like clockwork
5/Day
Average Booked Consultations
Fueled directly by Facebook ads
“Aligo Marketing solution was the best solution and partner for to help me grow my architectural business and I was very impressed with their service. "Their custom ad plan, tailored to my budget and objectives, helped me connect with a wider audience across Ethiopia. I saw a significant increase in brand awareness and customer engagement, ultimately leading to a generating quality leads and 3x Return on my investement, I am very flattered to have them boost my company /abrehot designs/and I thank them with all my heart. Thanks aligoo ”
Abeslome Banjaw
Founder, Aberhot Interior Design