Discover how a lightning-fast website helped this import-export company boost credibility and open doors to international partnerships.
Building Global Trust — One Pixel at a Time
Overview
Abiy Import Export is a trading company based in Ethiopia with international operations, supplying a wide range of agricultural, industrial, and consumer products. Despite having a solid reputation offline, the company lacked a modern digital presence to match its ambitions. Before partnering with us, their website was outdated, slow-loading, and didn’t reflect their credibility to potential global partners. Their mission was clear: create a fast, professional website that communicates trust and simplifies international business communication. We stepped in to redesign their site with speed, clarity, and global professionalism in mind — ultimately helping them gain digital legitimacy and better first impressions with international clients.
Optimizing for Speed, Simplicity & Strategic Growth
Our Goal
We set out to design a website that loaded in under 3 seconds, clearly communicated Abiy’s services, and positioned the brand as a reliable trading partner for international buyers. Our focus was on clean navigation, sharp visuals, and trust signals — like client logos, certifications, and clear product categories. We also made sure that the website could serve as a starting point for future lead generation efforts by laying the groundwork for contact forms, WhatsApp integration, and multilingual support down the line.
From Friction to Flow A Website That Delivers
Our Approach
Performance-First Design
We used lightweight frameworks and compressed media to achieve a blazing fast 2.2 second load time across devices — improving user retention and SEO rankings.
Clear Messaging for International Buyers
We crafted copy that’s direct and formal to match the B2B nature of the business, with product and service descriptions in plain English for international comprehension.
Scalable Foundation for Growth
From the CMS to the layout, we designed the site to easily accommodate future features like product catalogs, search, site translation upto 5 language, a product-order systems, and lead capture forms.
A Fast, Global-Friendly Website Built for Trust
Visual Story
Abiy’s new site reflects the professionalism and clarity needed to win over global buyers.
Easy Navigation For Each Product Line
Vertical Tab For Featured Products
Language Switcher For International & Local Buyers
From Local Player to Global Competitor — A Website That Opens Doors
The Outcome
Abiy Import Export’s new website now serves as a strong digital handshake with potential clients. The improved performance and user experience led to more inquiries, stronger brand perception, and opened new conversations with overseas partners.
2.2s
Page Load Time Across All Devices
Achieved using optimized assets, clean code, and proper hosting setup.
+89%
Improvement in Time Spent on Site
Visitors now explore more pages and stay longer, improving trust.
4 Partnership Leads
Within First 3 Weeks Post-Launch
International clients now perceive the brand as more credible and contact-worthy.