Building a credible, engaged audience for an Addis-based law firm — fast. Here’s how we used targeted Facebook ads to grow their page by 350% and lay the foundation for future marketing wins.
Establishing Digital Authority in a Trust-Based Industry
Overview
Yeshiwas Law Office is a respected legal practice based in Addis Ababa, serving individuals and businesses with a focus on civil, corporate, and labor law. While they had a strong offline reputation, their online presence was almost nonexistent. In a world where credibility is often judged by digital footprint, the firm needed to grow its Facebook page to reflect the trust it had earned in real life. They approached us with a clear ask: build a strong follower base with real people, not bots — and do it quickly.
Building a Facebook Presence That Builds Trus
Our Goal
In industries like law, digital authority matters. Without a solid follower count or any real social proof, potential clients might scroll past — even if you’re the best at what you do. We needed to craft a strategy that rapidly built followers while maintaining credibility. That meant no fluff, no empty reach. We had to grow the page with real, location-based followers in the right demographic — creating a foundation the firm could later use for deeper client engagement, ads, and awareness campaigns.
How We Turned a Quiet Page Into a Community Hub
Our Approach
We Ran a Targeted Page Like Campaign
In industries like law, digital authority matters. Without a solid follower count or any real social proof, potential clients might scroll past — even if you’re the best at what you do. We needed to craft a strategy that rapidly built followers while maintaining credibility. That meant no fluff, no empty reach. We had to grow the page with real, location-based followers in the right demographic — creating a foundation the firm could later use for deeper client engagement, ads, and awareness campaigns.
We Made the Page Look Trustworthy
Before launching the campaign, we helped clean up the page — updated the logo, added a professional banner, completed the bio, and pinned an intro post. This gave visitors a reason to hit “Follow.”
We Used Clear, Simple Messaging
The ad creative was straight to the point: “Follow us for insights on law, rights, and legal tips you can use.” Paired with a clean image of the lead attorney, it conveyed professionalism and purpose.
From 300 to 2,000: A Rapid Growth Timeline
Visual Story
Visual highlights from the 15-day campaign that gave Yeshiwas Law Office a credible digital presence.
Optimized Campaign Performance
Added a Complementary Sleek New Website
High-Converting ad creative
A 350% Follower Surge, Local Visibility, and Digital Legitimacy
The Outcome
In just over two weeks, Yeshiwas Law Office grew their page from under 400 to more than 2,000 followers — a 350% increase. This new follower base is made up of local users who are now seeing regular updates, insights, and brand messaging from the firm. With this digital foundation in place, they’re now well-positioned to run future awareness, lead generation, and retargeting campaigns.
17,750
New Followers
Gained in just 15 days
350%
Audience Growth Rate
Page size more than tripled
2.5x
Locally Relevant Audience
No bots, no fluff, just highly relevant users to the client's previous highest-performing campaign.